Study description: ‘Tourism’ is studied by travel enthusiasts, open to adventure and eager to explore Poland and the world, specialists in organising individual and group travel, as well as future tourism managers. Students acquire basic theoretical knowledge about tourism, become familiar with modern methods of studying tourist flows, contemporary market trends and developments (various types and forms of tourism, including extreme ones) in the context of the prevailing natural and cultural conditions (environmental potential, globalisation, sustainable development, landscape transformation). The study programme covers customer service strategies, consumer behaviour, marketing principles, labour market and business negotiation, as well as basic sociological, economic and legal aspects of tourism. Students improve their technical and practical skills in preparing thematic inventories and evaluations of tourist attractions, in mapping and imaging (visualisation) tourist sites and values, and in preparing maps (using GIS techniques). The programme also includes subjects aimed at furthering their customer service skills (ICT). The studies also offer courses which enrich students’ knowledge about the tourist potential of various regions of the world, and the level and quality of their development for tourist purposes. The studies are practical in nature, and include placements at tourist companies and field excursions checking students’ skills in guiding tours and preparing tourist products. Students can choose between two specialisations taught by interdisciplinary staff: Tourism Economy and Cultural Heritage. The education takes the form of two-year 2nd-cycle studies, and involves collaboration with a number of business operators and regional public administrations. The field classes and internships for Tourism students offer ample opportunities for interaction with the economy and are an interim stage in their preparation for entering the labour market.
Career prospects: Potential employers include travel and tourism promotion agencies, tour operators and tourist carriers, operators in the hospitality sector, cultural and scientific institutions, museums, and tourism organisations at regional and national level. They are hired as tour guides of tourist sites and as domestic and foreign tour group leaders. They can hold positions of Tourism Specialists at public institutions of all levels, including strategy and development departments and tourism sections. They also acquire all the necessary skills to run their own businesses offering a breadth of travel services.
Keywords – foreign internships, tour group guides, tourism management, international tourism, cultural heritage, tourism economy.